About Us

iELM (Filip and Family SRL) was founded in 2013 in Sweden. We are a small family business that designs and manufactures clothing in a limited edition and aims to dress kids in unique garments at the right price. All of our clothes are manufactured in the European Union, in bright and airy workshops, that use state-of-the-art equipment. We support local communities, providing excellent working conditions. Today we have more than 400 000 customers, and over 215 000 followers on Facebook, with an vision to expand across Europe.

In line with our philosophy, we decided to participate and commit to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, the environment and anti-corruption.

The source of inspiration of the iELM brand were the four children of the family, Ida, Elin, Livia and Marcel. They are also those who give us the energy to constantly evolve and come up with new ideas.

Our philosophy is to create children's clothing using innovative design in which both the appearance, function and feeling fit together. The styles of our garments are simple and therefore timeless. We let the fabric to be in the center and the small details transform garments into something truly special. Most of the garments are unisex, which is an important detail for us. The clothes are made of durable fabrics that allow many washes, they are soft and comfortable, so our little ones can have a good time. The garments easily become a favorite for both children and parents.